Like a lot of startups, ESM was born out of a frustration with the status quo. The three founding partners, who had worked together for the previous 5 years in local media, were disappointed with the digital offerings being made available to their customers. In 2013, it didn’t seem like the innovations available to national brands were trickling down in a meaningful way to the local marketplace. Incumbent agencies were struggling with how to adapt to programmatic marketplaces and changing inventory supply, while balancing the traditional media needs of their businesses. ESM was created to help brands achieve that balance.
The early years of ESM were filled with city biking to each other’s offices – well, apartments – for meetings, door-to-door cold calling in the suburbs and one on one basketball brainstorming sessions. Now in its 8th year of business, ESM has grown into a team of 9 employees with a portfolio ranging from large multinational brands like UPS and Heifer International, to smaller local brands like Museum City of New York.
At ESM, we pride ourselves on working with our clients as partners, and while we value our strong sense of service to them, we strive to be transparent and give honest feedback. Our ultimate priority is being able to provide our clients with success, but also be able to provide transparency; to tell our clients when something is or isn’t working, and adapt quickly is something we believe in. With the media landscape constantly changing, updating data in real time and having an open dialogue with clients is imperative. Our commitment to these practices – setting the proper goals, expectations and establishing the flow of communication with our clients and between our internal team – has helped us to develop long term partnerships with clients, including some of which are those initial relationships from the early city biking and cold calling days. This is ultimately what sets us apart.