Skip to main content

In 2023, ESM celebrated its 10-Year anniversary of strategic advertising commemorated at an anniversary celebration in November. ESM’s founders, Dave Hassard, Patrick Carroll and Aaron Shapiro took time to reflect on a decade of ESM. 

ESM hosted the celebration in Hoboken for the team, family and friends, and partners to recognize the milestone. The party included a charity donation, an ‘ESM trivia’ raffle and lots of reminiscing of the last 10 years. 

Back in 2013, while working in local media, Dave, Patrick and Aaron noticed a shift in the media landscape as consumers started leaning away from traditional platforms to consuming more digital content. They saw an opportunity for them to use their background in traditional and digital media to bridge that gap, hence founding ESM. 

Foundational Years

In ESM’s first three years of business, the founders were in full business development mode – onboarding new clients, and fine-tuning their capabilities based on client feedback. ESM’s very early customers came from the founders’ existing networks. Some of the people that encouraged the founding of ESM became ESM’s first clients, and are still partners today. 

As ESM’s client base started to grow, the founders crafted media strategies and allocations for customers and agency partners to guide them through the ever changing media landscape. In the early days, access to programmatic channels was difficult, and ESM became a minimum free access point for regional advertisers. In the early days, and still true currently, ESM supported a number of automotive, political, and advocacy clients in their entry to the digital programmatic space.

Growth Era

ESM operated without an office and staff for the first few years before settling down in Hoboken, New Jersey. Hoboken is easily accessible to New York City, and is a great community to build a team. When the time came to start building a team, the founders looked for people with a sense of curiosity and initiative to learn to support the growth they had achieved in the early years. 

In the beginning, ESM offered solely digital media planning and activations, but chose to scale offerings to include traditional media as team bandwidth grew. As Patrick likes to say: ‘what’s old is new again,’ and ESM was able to differentiate itself by engaging with traditional media and being a multi-channel provider. As the years went on, and ESM grew its team, we were able to shift more towards planning and audience curation in addition to activations. 

Building a Brand

While ESM’s capabilities have steadily expanded over the last 10 years to include holistic media planning, strategy, and activation, market research and analysis, reporting, and marketing consulting, there is still room for evolution. As technology continues to advance, specifically into AI, many of ESM’s tactical tasks will be sped up, allowing us more time to focus on strategy.

Dave has an analogy to describe ESM’s past, and where he sees it headed in the future. ESM started as a media “pilot”, handling clients’ advertising dollars with digital and traditional deals. Now more than ever, and as we continue to grow, ESM is taking an aircraft control role by creating and activating 360 media plans rooted in knowledge and data. 

“I would have been happy ten years ago if you told me this is where we’re at, because aspirationally it was about running a successful business, it didn’t have to be a business of any scale or size,” said Dave. “It was about running a successful business and providing value to our customers.”

10 Comments

  • Hector4635 says:

    Modern Talking был немецким дуэтом, сформированным в 1984 году. Он стал одним из самых ярких представителей евродиско и популярен благодаря своему неповторимому звучанию. Лучшие песни включают “You’re My Heart, You’re My Soul”, “Brother Louie”, “Cheri, Cheri Lady” и “Geronimo’s Cadillac”. Их музыка оставила неизгладимый след в истории поп-музыки, захватывая слушателей своими заразительными мелодиями и запоминающимися текстами. Modern Talking продолжает быть популярным и в наши дни, оставаясь одним из символов эпохи диско. Музыка 2024 года слушать онлайн и скачать бесплатно mp3.

  • Extended Opportunity says:

    Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  • Extended Opportunity says:

    Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  • Extended Opportunity says:

    Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  • Extended Opportunity says:

    Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  • aziz says:

    PLEASE HELP ME

    My name is Aziz Badawi, I’m 27 year old man from Palestine. Our town has recently evacuated due
    to bombardments by Israel, now I am staying at a shelter with my 6 year old daughter Nadia. My wife is
    dead and I’m the only one left to take care of my daughter as we are not allowed to depart to my parents house
    in Nablus, she is sick with a congenital heart defect and I have no way to afford the medicine she needs anymore.
    People here at the shelter are much in the same conditions as ourselves…

    I’m looking for a kind soul who can help us with a donation, any amount will help even 1$ we will
    save money to get her medicine, the doctor at the shelter said if I can’t find a way to get her the
    medication she needs her little heart may give out during the coming weeks.

    If you wish to help me and my daughter please make any amount donation in bitcoin cryptocurrency
    to this bitcoin wallet: bc1qcfh092j2alhswg8jr7fr7ky2sd7qr465zdsrh8

    If you cannot donate please forward this message to your friends, thank you to everyone who’s helping me and my daughter.

  • The amount of effort that you put into it was very impressive to observe. Despite the fact that the picture is appealing and your writing style is elegant, it appears that you are concerned about the fact that you ought to be providing the following content. In the event that you take care of this hike, I will almost definitely return to come back and read more of your work.

  • Webb says:

    Al great deal for a web developer. Details: https://zetds.seychellesyoga.com/var_montero

Leave a Reply

Close Menu

About ESM

ESM
80 River St 4B
Hoboken, NJ

E: info@electricsymphonymedia.com