ESM is proud to announce recent Platinum wins in the MarCom Awards – one in the Brand Refresh Category for Hillel International’s All Kinds of Jewish Back to School Campaign, and one in the Digital Campaign category for the Foster and Adoption Campaign with Youth Villages.
The MarCom Awards is an international competition that recognizes outstanding achievement by marketing and communication professionals. Additionally, MarCom’s Platinum Award is presented to entries to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness, and only about 18 percent of entries win this prestigious award.
After evaluating about 6,000 entries, MarCom’s judges honored ESM’s Back to School campaign for Hillel International with Platinum in the Brand Refresh category and ESM’s Foster & Adoption campaign for Youth Villages with a Platinum in the Digital Campaign category.
The Hillel All Kinds of Jewish brand refresh kicked off with the Back to School Campaign, which launched from August through October. The primary goal of this campaign was to introduce the “All Kinds of Jewish” brand refresh to both students and potential Hillel supporters with additional goals to improve student brand awareness and digital brand engagement.
The Youth Villages Foster & Adoption 8-month long campaign was an omni-channel digital campaign that targeted potential foster and adoptive parents. The main objectives of this campaign were to generate exposure and increase inquiries.
These top-tier award wins are huge accomplishments that reflect the ESM team’s creativity, strategic thinking, and results that show our successful work and commitment to our clients. As always, we are proud to work with great clients and team members who produce outstanding, award-winning work.