Urban Chic




Urban Chic residents are professionals that live a sophisticated, exclusive lifestyle. Half of all households are occupied by married-couple families and about 30% are singles. These are busy, well-connected, and well-educated consumers—avid readers and moviegoers, environmentally active, and financially stable. This market is a bit older, with a median age of 43 years, and growing slowly, but steadily.



• More than half of Urban Chic households include married couples; nearly 30%are singles.

• Average household size is slightly lower at 2.39.

• Homes range from prewar to recent construction, high-rise to single-family. Over 60% of householders live in single-family homes; more than one in four live in multiunit structures.

• Two-thirds of homes are owner-occupied.

• Major concentrations of these neighborhoods are found in the suburban periphery of large metropolitan areas on the California coast and along the East Coast.

• Most households have two vehicles available. Commuting time is slightly longer, but commuting by bicycle is common (Index 252)



• Well educated, more than 65% of residents hold a bachelor’s degree or higher (Index 212).

• Unemployment rate is well below average at 3.3% (Index 61); labor force participation is higher at 68%.

• Residents are employed in white collar occupations—in managerial, technical, and legal positions.

• Nearly 40% of households receive income from investments.

• Environmentally aware, residents actively recycle and maintain a “green” lifestyle.

• These busy, tech-savvy residents use PCs extensively for an array of activities such as shopping, banking, and staying current—a top market for Apple computers.

Additional information



Average Household Size

Median Age

Median Household Income

LifeMode Group

Urbanization Group

Housing Type