WHO ARE WE?
Middleburg neighborhoods transformed from the easy pace of country living to semirural subdivisions in the last decade, when the housing boom reached out. Residents are conservative, family-oriented consumers. Still more country than rock and roll, they are thrifty but willing to carry some debt and are already investing in their futures. They rely on their smartphones and mobile devices to stay in touch and pride themselves on their expertise. They prefer to buy American and travel in the US. This market is younger but growing in size and assets.
• Semirural locales within metropolitan areas.
• Neighborhoods changed rapidly in the previous decade with the addition of new single-family homes.
• Include a number of mobile homes (Index 150).
• Affordable housing, median value of $175,000 (Index 84) with a low vacancy rate.
• Young couples, many with children; average household size is 2.75.
• Education: 65% with a high school diploma or some college.
• Unemployment rate lower at 4.7% (Index 86).
• Labor force participation typical of a younger population at 66.7% (Index 107).
• Traditional values are the norm here— faith, country, and family.
• Prefer to buy American and for a good price.
• Comfortable with the latest in technology, for convenience (online banking or saving money on landlines) and entertainment.