WHO ARE WE?
Married-couple families occupy well over half of these suburban households. Most Home Improvement residences are single-family homes that are owner occupied, with only one-fifth of the households occupied by renters. Education and diversity levels are similar to the US as a whole. These families spend a lot of time on the go and therefore tend to eat out regularly. When at home, weekends are consumed with home improvement and remodeling projects.
• These are low density suburban neighborhoods.
• Eight of every 10 homes are traditional single-family dwellings, owner occupied.
• Majority of the homes were built between 1970 and 2000.
• More than half of the households consist of married-couple families; another 12%include single-parent families.
• Higher participation in the labor force and lower unemployment than US levels; most households have 2+ workers.
• Cautious consumers that do their research before buying, they protect their investments.
• Typically spend 4–7 hours per week commuting, and, therefore, spend significant amounts on car maintenance
(performed at a department store or
auto repair chain store).
• They are paying off student loans and home mortgages.
• They spend heavily on eating out, at both fast-food and family restaurants.
• They like to work from home, when possible.