Green Acres




The Green Acres lifestyle features country living and self-reliance. They are avid do-it-yourselfers, maintaining and remodeling their homes, with all the necessary power tools to accomplish the jobs. Gardening, especially growing vegetables, is also a priority, again with the right tools, tillers, tractors, and riding mowers. Outdoor living also features a variety of sports: hunting and fishing, motorcycling, hiking and camping, and even golf. Self-described conservatives, residents of Green Acres remain pessimistic about the near future yet are heavily invested in it.



• Rural enclaves in metropolitan areas, primarily (not exclusively) older homes with acreage; new housing growth in the past 15 years.

• Single-family, owner-occupied housing, with a median value of $235,500.

• An older market, primarily married couples, most with no children.



• Education: More than 60% are college educated.

• Unemployment is low at 3.8% (Index 70); labor force participation rate is high at 66.8% (Index 107).

• Income is derived not only from wages and salaries but also from self-employment (more than 13% of households), investments (27% of households), and increasingly, from retirement.

• They are cautious consumers with a focus on quality and durability.

• Comfortable with technology, more as a tool than a trend: banking or paying bills online is convenient; but the Internet is not viewed as entertainment.

• Economic outlook is professed as pessimistic, but consumers are comfortable with debt, primarily as home and auto loans, and investments.

Additional information



Average Household Size

Median Age

Median Household Income

LifeMode Group

Urbanization Group

Housing Type